Strategies for e-Business Creating Value through Electronic and Mobile Commerce

Kitob mualliflari Tawfik Jelassi, Albrecht Enders,

This book, as its title suggests, attempts to close these gaps. It aims at providing readers with a holistic and integrated view of the realms of strategy and e-business by focusing on strategy concepts and linking them to actual cases of companies engaged in e-business activities. It also aims at going beyond the hype by closely analyzing examples of failure as well as success in order to help readers assess the underlying drivers for a successful e-business strategy.

Bilimlar sohasi: | Ilmiy axborot faoliyati. Informatika |
UDK
Kitob nashriyoti nomi: Prentice Hall
Kitob nashr qilingan shahar: London
ISBN: 0-273-68840-5
Kitob nashr qilingan yili: 2004 Yil
Betlar Soni: 661
Kitob tashqi havolasi (to‘liq matni): Yuklab olish
To‘liq matnni ko‘chirib olish uchun kutubxonaga a'zo bo‘lish shart
Fayl formati: pdf
Fayl format turi: application/pdf
Fayl hajmi: 4.99 MB
Hujjat turi: O‘quv qo‘llanma
Nashr tili: Inglizcha
Kataloglashtirish manbai: Inglizcha
Hujjat tipi: Elektron shaklda
Kirish huquq turi: YOPIQ KIRISH

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