The test of a singularly versatile textbook comes with time, years of use and years of thorough, reliable coverage of the field. In 1976, when Business Research Methods was first published, it was a pioneer methodology text in business. The world has witnessed extraordinary change in two decades. Our field has changed too. Advances in technology have revolutionized the way information is processed and research is conducted. Secondary data searches, data collection, data entry and analysis, graphical visualization, reporting, and many related areas have been transformed. Amidst all these changes, our book has kept pace and remained a favorite. As we approach the third decade of writing Business Research Methods, we pledge to continue fulfilling students' learning needs, exceeding professors' instructional requirements, and becoming more relevant to practicing managers. We can accomplish this only by listening to you. Over 70 of our colleagues recently told us what was important to them in teaching research and how we could better serve them. We believe that our responsiveness to their feedback, to the indepth advice of our reviewers, and to students' expectations distinguishes the leaders of a textbook tradition from the imitators.