Business marketing strategy : Cases, concepts and applications

Kitob mualliflari V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty,

This book is based on the extremely successful busines msrketing course at the Harvard Business School. We three co-authors have taught the course for over a decade and a half, from the mid-70s to the early 90s, and almost every year it has been among the best rated of the second year MBA electives.

Bilimlar sohasi: | Iqtisodiyot |
UDK
Kitob nashriyoti nomi: Irwin
Kitob nashr qilingan shahar: Albaniya
ISBN: 0-256-16911-X
Kitob nashr qilingan yili: 1995 Yil
Betlar Soni: 850
Kitob tashqi havolasi (to‘liq matni): Yuklab olish
To‘liq matnni ko‘chirib olish uchun kutubxonaga a'zo bo‘lish shart
Hujjat turi: O‘quv qo‘llanma
Nashr tili: Inglizcha
Kataloglashtirish manbai: Inglizcha
Hujjat tipi: Bosma shaklda
Kirish huquq turi: OCHIQ KIRISH