| Kitob tashqi havolasi (to‘liq matni): | Yuklab olish |
|---|---|
| To‘liq matnni ko‘chirib olish uchun kutubxonaga a'zo bo‘lish shart | |
| Hujjat turi: | O‘quv qo‘llanma |
| Nashr tili: | Inglizcha |
| Kataloglashtirish manbai: | Inglizcha |
| Hujjat tipi: | Bosma shaklda |
| Kirish huquq turi: | OCHIQ KIRISH |
Business marketing strategy : Cases, concepts and applications
Kitob mualliflari
V. Kasturi Rangan,
Benson P. Shapiro,
Rowland T. Moriarty,
This book is based on the extremely successful busines msrketing course at the Harvard Business School. We three co-authors have taught the course for over a decade and a half, from the mid-70s to the early 90s, and almost every year it has been among the best rated of the second year MBA electives.
| Bilimlar sohasi: | | Iqtisodiyot | |
|---|---|
| UDK | |
| Kitob nashriyoti nomi: | Irwin |
| Kitob nashr qilingan shahar: | Albaniya |
| ISBN: | 0-256-16911-X |
| Kitob nashr qilingan yili: | 1995 Yil |
| Betlar Soni: | 850 |
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