This book stems from a longstanding interest in how tourism and hospitality organizations and managers seek to manage their employees. As a highly labourintensive industry, tourism and hospitality organizations are often heard to talk of how their people are ‘their greatest asset’. However, even a cursory understanding of the nature of work, employment and people management in tourism and hospitality points to the many paradoxes and contradictions that are apparent in studying human resource management (HRM) in the sector. This book aims to explore some of these paradoxes and contradictions in seeking to submit the cliché of ‘our people are our greatest asset’ to critical scrutiny. That said, the book is in many respects a standard HRM text for the tourism and hospitality sector, recognizably following the traditional concerns of organizations as to how they best attract, maintain and develop an effective workforce.