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Advertising Media Planning: A Brand Management Approach

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a must-read for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples.

Advanced Spanish STEP-BY-STEP

Advanced Spanish Step-by-Step provides a progressive approach to mastering advanced Spanish grammar and communication skills. Through 15 structured steps, this book covers complex verb tenses, including the subjunctive, perfect tenses, and future forms, alongside essential noun and adjective usage. Designed to take learners to the next level, it features over 150 exercises and reading comprehension passages to reinforce learning and build complete confidence in using the Spanish language effectively.

Academic Writing Course

The Academic Writing Course is designed for non-native speakers of English who wish to follow a course in the medium of English at a tertiary level. It aims to provide comprehensive practice material for students to express themselves coherently in writing, covering essential academic writing skills, language functions, and structural elements of English. The book is organized into two main parts: Functions of Written English, which explores grammatical and communicative aspects of writing, and Appendices, which serve as a reference bank for grammar, punctuation, and referencing, helping students improve their academic style and accuracy.

Curso de lexicología de la lengua española contemporánea

El presente manual predestinado para los estudiantes hispanistas de nivel universitario tiene por base el curso de conferencias de la lexicología de la lengua española contemporánea, que el autor ha dado durante años en el Instituto pedagógico Herzen de Leningrado. El objetivo principal es realizar una reseña-resumen de las opiniones existentes sobre la lexicología, analizando la estructura del vocabulario español contemporáneo en su aspecto sincrónico, con ejemplos provenientes de obras de escritores españoles contemporáneos.

A Textbook of Translation

A comprehensive textbook on the theory and practice of translation, covering a wide range of topics from linguistic and cultural aspects to practical techniques for professional translators. The work provides deep insights into the translation process, offering systematic approaches for handling diverse texts and addressing common challenges faced in the field of translation and interpreting studies.

A Textbook of Practical Physiology

This eighth edition of A Textbook of Practical Physiology continues to provide comprehensive, in-depth, and well-structured practical knowledge for students. It covers various physiological experiments and procedures, ensuring a solid understanding of fundamental medical science. With detailed explanations and illustrative guidance, the book serves as an essential resource for both undergraduate and postgraduate medical students, bridging the gap between theoretical physiology and clinical application.

A Practical English Grammar

This textbook is intended for using modern grammar rules by students and all people interested in English grammar. The textbook contains the rules on Morphology and Syntax, exercises, quizzes, folk tales, grammar tales, stories about famous people and self-study material. The sections in this edition are expanded and have a greater variety of practice models including activities and games on every rule of grammar, which help students to understand them and be engaged in communicative language tasks. Review contains error-correction exercises. Students can practise their editing skills by correcting errors commonly found in beginning students’ speaking and writing. Review exercises include materials from previous rules, so students may incorporate previous grammar with more recently taught structures.

A Practical English Grammar

A Practical English Grammar is a comprehensive and essential reference book for students of English as a second or foreign language. Now in its fourth edition, this classic work provides a systematic explanation of English grammatical structures, offering clear examples and detailed rules that help learners understand and use the language effectively. Covering everything from parts of speech and sentence structure to complex auxiliary verbs and tense usage, the text is designed to serve as a reliable guide for both self-study and classroom instruction. Its clear and methodical approach ensures that complex concepts are accessible, making it an indispensable resource for mastering the intricacies of English grammar.

A Practical Course in English Lexicology

This book is intended as a practical aid to supplement the theoretical Course in Modern English Lexicology. The subject matter corresponds to the programme on English Lexicology issued by the USSR Ministry of Public Education and is designed to assist students of foreign language faculties in their study of the fundamentals of English lexicology, covering topics such as types of lexicology, semantic relations, and the connection of lexicology with grammar, phonetics, and history of language.

A Historical Phonology of English

This book provides a comprehensive and advanced historical phonology of the English language, detailing the systemic changes in the sound system from Old English through to the modern era. Donka Minkova examines the phonetic and phonological shifts, including the Great Vowel Shift, stress patterns, and the evolution of syllable structure, using a framework that integrates historical evidence with modern phonological theory. This text is an essential resource for students and scholars of English linguistics, offering detailed analysis and critical discussion of the developmental processes that have shaped the current pronunciation and phonotactics of English.

A Grammar of Present-Day English (Parts of Speech)

This textbook is intended for students of foreign language institutes and faculties. It provides a practical course in English grammar, focusing on parts of speech and their semantic, morphological, and syntactic features. The material is based on contemporary usage and literary examples of the last decade, with an emphasis on practical application rather than purely theoretical justification. It covers various verb forms, article usage, and introduces the concept of the ing-form as a unified grammatical category. The book includes appendices on irregular verbs, classification of sentence members, and types of subordinate clauses to aid students in mastering the material.

A fondo. Curso de español lengua extranjera. NIVEL AVANZADO

Este libro es un manual de nivel avanzado de español como lengua extranjera (niveles B2 y B2+ del Marco común europeo de referencia) que tiene como objetivo principal servir de apoyo a los estudiantes en su camino hacia una comunicación más eficaz, rica y versátil. Sus nueve unidades están estructuradas en torno a núcleos temáticos, como la emigración, el mundo laboral o la educación. En cada una de las unidades hay secciones fijas en las que se desarrollan los contenidos y las actividades de la lengua o destrezas comunicativas: gramática, léxico, funciones, comprensión de lectura y auditiva, interacción y expresión orales, expresión e interacción escritas, atendiendo a los aspectos socioculturales, pragmáticos y sociolingüísticos.

A Course in Modern English Lexicology

This book covers fundamental aspects of Modern English Lexicology, focusing on the vocabulary of English as it functions at the present time. The course provides a comprehensive analysis of word-groups, phraseological units, word-structure, and word-formation, emphasizing both synchronic and diachronic approaches. The material is designed for students of institutes and faculties of foreign languages, offering insights into the linguistic nature of English vocabulary, the influence of social factors on language development, and methods of lexicological analysis.

A Communicative Grammar of English

A Communicative Grammar of English is a fresh departure in grammar writing that employs a communicative rather than a structural approach, designed primarily for advanced students. Unlike conventional grammar books that focus solely on structure, this work systematically relates grammatical forms to meanings, uses, and real-world situations, helping learners improve their communicative skills. The book is divided into four parts: Varieties of English, which explains different language styles; Intonation, focusing on spoken English; Grammar in use, the central section organizing meaning in a systematic order; and a Grammatical Compendium, which serves as an alphabetical reference guide to English grammatical forms and structures.

700 Classroom Activities

This book contains over 700 activities for EFL and ESOL students, and is intended to cover all the important topics, functions and structures from elementary to upper-intermediate level. The book is divided into four main sections: conversation, functions, grammar and vocabulary, providing an invaluable resource for experienced and inexperienced teachers. The activities are designed to be short and to the point, allowing teachers to quickly integrate them into lesson plans or use them when unplanned needs arise. The materials cover various student interaction patterns, including pair work, group work, and open class discussions, with a focus on practical application, communication skills, and student engagement.

500 Creative Classroom Techniques for Teachers and Trainers

This book provides a comprehensive collection of 500 creative and practical techniques designed for teachers and trainers to enhance learner engagement and effectiveness. Covering 20 critical training tasks, including introducing participants, testing for understanding, using humor, managing reluctant learners, and encouraging post-course learning, the author offers actionable strategies that are immediately applicable. With a passion for participatory learning, the volume serves as an invaluable resource for both seasoned professionals and those new to the field, helping to improve instructional methods and create a more dynamic and interactive educational experience.