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Crisis Communication THEORY AND PRACTICE, Alan Jay Zaremba

A theme in this book is that an organization under duress would be wise to act and communicate responsibly, to do the right thing. Crises can derail organizations and cause them to teeter. In the throes of a skid, organizations sometimes do the wrong thing in a shortsighted attempt to gain firm ground. Such behavior is counterproductive. Not only does it exacerbate the crisis, but the effects of doing the wrong thing bruises the organization and creates impediments for future generations of organizational executives and employees.

Principles of Economics 3e,

To post or not to post? Every day we are faced with a myriad of decisions, from what to have for breakfast, to which show to stream, to the more complex—“Should I double major and add possibly another semester of study to my education?” Our response to these choices depends on the information we have available at any given moment. Economists call this “imperfect” because we rarely have all the data we need to make perfect decisions. Despite the lack of perfect information, we still make hundreds of decisions a day

Strategic Marketing Planning

Over the past decade the marketing environment has changed in a series of dramatic and farreaching ways. Among some of the most significant of these changes has been the emergence of what within this book we refer to as ‘the new consumer’and ‘the new competition’.

REVENUE MANAGEMENT HOSPITALITY INDUSTRY

Revenue Management for the Hospitality Industry is a book that we were particularly privileged and challenged to create. This is the fi rst textbook that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful

Digital Marketing A Practical Approach

As in the previous editions of this book, strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the book means that it will be equally useful in both training and self-learning scenarios.

A Guide to the Project MAnAGeMent Body of KnowledGe

The Project Management Institute, Inc. (PMI) standards and guideline publications, of which the document contained herein is one, are developed through a voluntary consensus standards development process. This process brings together volunteers and/or seeks out the views of persons who have an interest in the topic covered by this publication. While PMI administers the process and establishes rules to promote fairness in the development of consensus, it does not write the document and it does not independently test, evaluate, or verify the accuracy or completeness of any information or the soundness of any judgments contained in its standards and guideline publications

INFORMATION TECHNOLOGY PROJECT MANAGEMENT

This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. T

Smart Cities: Issues and Challenges

This volume and, indeed, the process of making it come to live, attest to the key topic and the key message that this book conveys, i.e., that the dialogical relationship between information and communication technology (ICT) and our lives unfolds in the theater of modern cities.

Contemporary Urban Planning

Planning is a highly political activity. It is immersed in politics and inseparable from the law. Urban and regional planning decisions often involve large sums of money, both public and private, with the potential to deliver large benefits to some and losses to others. Contemporary Urban Planning, 11e provides students with an unvarnished and in-depth introduction to the historic, economic, political, legal, ideological, and environmental factors affecting urban planning today, and emphasizes the importance of considering who wins and who loses in planning decision making.

Managerial Economics

Managerial economics, meaning the application of economic methods in the man agerial decision-making process, is a fundamental part of any business or manage mentcourse.Thistextbookcoversallthemainaspectsofmanagerialeconomics:the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter.

MANAGERIAL ECONOMICS

Over the past thirty years, the growing influence of microeconomicsandindustrialorganizationeconom ics in everyfieldofbusinessanalysishastransformed the role of managerial economics in business school curricula.

Business BENCHMARK Upper Intermediate Business Vantag

Business Benchmark Second edition Upper Intermediate is a completely updated and revised course at CEFR B2 level, reflecting contemporary international business in a stimulating way both for people already working and for students who have not yet worked in business.

Teacher’s Guide PAT H WAYS Listening, Speaking, and Critical Thinking

In Pathways Listening, Speaking, and Critical Thinking, real-world content from National Geographic publications provides a context for meaningful language acquisition. Students learn essential, high-frequency vocabulary, review important grammatical structures, and practice listening and speaking skills that will allow them to succeed in both academic and social settings

Running a Museum: A Practical Handbook

The preparation of this book, Running a Museum: A Practical Handbook, came about at the request of UNESCO’s Intergovernmental Committee for the Safeguarding of the Cultural Heritage of Iraq. The need was felt for an elementary manual that could be used by trainers and trainees in courses on museum subjects, as a tool for persons already working in museums in Iraq, and as a reference document providing guidance for more in-depth study of particular aspects. It would also be of interest to laymen in understanding the basic aspects of running a museum

Museums in a Shifting Paradigm: Defining a New “Traditional”

Increased interaction with museums, correlated with tourism, prompts changes in practice and new approaches to community engagement, leading to a redefinition of the term “traditional” within a museum context. In exploration of museum structures, both physical and conceptual, I argue for continued redefinition rather than deconstruction of museum practices through the lens of reflexivity and audience engagement.

Marketing: A Global−Managerial Approach

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.