This book provides excellent coverage of the technical skills needed by analytical consultants in today's market. The focus on modem methods makes this book relevant for business leaders who want to reap the rewards that analytics can bring to an organization. In my experience, one of the greatest missing links in implementing an anatytics-based strategy is a shortage of executives who triiy understand analytics-both the capab*ties analytics can provide as '.veil as the Imitations. This book can help you close that knowledge gap. Jared does an excellent job of making the concepts approachable while giving complete explanations with ample examples.